29 May 2009
New packaging for Glenfarclas 10 Years Old
Glenfarclas Distillery is celebrating the UK launch of new packaging for Glenfarclas 10 Years Old Single Highland Malt Scotch Whisky, which combines the family owned distillery’s traditional values with a contemporary presentation for the brand’s principal expression.
The new packaging sees Glenfarclas 10 Years Old presented in a striking red tube design, which whilst modern in style, is reaped in the company’s history. The bright red is the same shade as the red ink used by the current Chairman’s grandfather to hand write Glenfarclas in the 1930s, writing from which the Glenfarclas logo originated.
The new design builds on the layout and success of Glenfarclas 15 Years Old, 21 Years Old and 25 Years Old packaging, launched in 2006. This incorporates a repeat J&GG monogram pattern on the tube to symbolise six generations of family history, and a line drawing of the distillery with the pagoda pride of place in the Speyside landscape. Glenfarclas 10 Years Old will now also be bottled in a bespoke bottle, embossed Est. 1836, and in clear glass to highlight the natural colour of Glenfarclas.
George Grant, Director of Sales, and sixth generation of the owning family, commented, ’Please be assured that what is in the bottle has not been changed; Glenfarclas 10 Years Old continues to be produced in a traditional Speyside manner with a heavy sherry influence, and I am sure my forefathers would agree that the new presentation pays tribute to the quality of the whisky’.
The re-launch will be supported by a full sales and marketing programme including the continued Glenfarclas sponsorship of the Cheltenham Cross Country Series.
The new packaging sees Glenfarclas 10 Years Old presented in a striking red tube design, which whilst modern in style, is reaped in the company’s history. The bright red is the same shade as the red ink used by the current Chairman’s grandfather to hand write Glenfarclas in the 1930s, writing from which the Glenfarclas logo originated.
The new design builds on the layout and success of Glenfarclas 15 Years Old, 21 Years Old and 25 Years Old packaging, launched in 2006. This incorporates a repeat J&GG monogram pattern on the tube to symbolise six generations of family history, and a line drawing of the distillery with the pagoda pride of place in the Speyside landscape. Glenfarclas 10 Years Old will now also be bottled in a bespoke bottle, embossed Est. 1836, and in clear glass to highlight the natural colour of Glenfarclas.
George Grant, Director of Sales, and sixth generation of the owning family, commented, ’Please be assured that what is in the bottle has not been changed; Glenfarclas 10 Years Old continues to be produced in a traditional Speyside manner with a heavy sherry influence, and I am sure my forefathers would agree that the new presentation pays tribute to the quality of the whisky’.
The re-launch will be supported by a full sales and marketing programme including the continued Glenfarclas sponsorship of the Cheltenham Cross Country Series.
